Built by two people who do this work themselves
Akila built a personal Instagram following of 76,000 in 16 months before Meta disabled the account overnight. When the account was gone, only around 400 of those 76,000 people came looking for her elsewhere. That gap made the real problem clear: attention without positioning leads nowhere.
As parents to a 4-year-old, Akila and Praveen know firsthand what it means to search for the right practitioner and hit dead ends doing it. A difficult experience with someone technically qualified but completely wrong for their child made the gap between expertise and findability feel urgent and real. That search is also the reason Akila Social's flagship program, PCF Helix, is built specifically for child development practitioners.
At Akila Social, Akila's role is the art: reading what a client needs to hear, understanding the emotional weight behind a search for help, and translating deep expertise into content that stops someone mid-scroll and makes them feel seen. In any niche, the shortage is never qualified practitioners. It is ones the right clients can actually find.
Praveen built Android apps that crossed a million downloads and spent years in web and Android development for startups, before applying that technical foundation to the mechanics of social media growth.
If Akila brings the art of knowing what a client needs to hear, Praveen builds the science around it. He architects the DM automation flows, the tracking systems, and the analytical frameworks that turn what is usually unpredictable about content creation into something measurable and repeatable.
At Akila Social, content creation is treated as both an art and a science, and Praveen's role is to make it as systemized and predictable as possible. Without the systems behind it, individual pieces of great content stay isolated wins. With a system, they compound.